From plain white clothes to coloured ones, from natural dyes to synthetic ones, from Black & White to Colour Cinema; the Colour Industry has evolved over time. Colour preferences differ as per geographical location, climate, culture, age, gender and profession. May it be clothes, accessories, make-up or décor; colours add vibrancy and zing to our lives. Colours influence your mood and convey deep messages. Colours are used as an effective tool in branding and marketing. Companies choose colours for their brand logo inclined with their values and the message they want to convey. Colours also influence consumers’ emotions and perceptions of products & services.
Every year, the US based Pantone Colour Institute announces a particular colour as `Colour of the Year’. This colour is derived through a secret meeting of representatives from various nations’ colour standards groups. The group takes into account the zeitgeist, which is the Spirit of the Age and what the World really needs. For example, last year’s Colour of the Year was Greenery, which signified rejuvenation, revitalisation and reconnection with nature in this urban world and busy lifestyle.
This year’s colour of the year is Ultra Violet – a Purple shade, signifying the need for invention, imagination and creativity. It also focuses on artistic expression and spiritual reflection. Purple is a blend of the warm colour red and the cool colour blue. Purple is a dynamic colour associated with Royalty as well as Spirituality. Kings and Queens wore purple robes. We also see Roman Catholic priests wear purple robes. Purple is also used in meditation. A purple aura indicates a good space of spirituality.
For more information on the Colour of the Year 2018, click the link below.