Facebook CEO Mark Zuckerberg wore a formal navy blue suit and a tie at the Congressional hearing last week. His blue tie resembled his Facebook brand colour. His hair too was neatly trimmed. Although the suit was not well fitted as compared to a tailored suit, it was still a formal suit. Mark is known for his signature casual attire comprising grey t-shirts, hoodies and jeans. That uniform is his Personal Style. Maybe he was so used to wearing those loose casuals that a well-tailored suit would make him feel uncomfortable.
The reason he once gave for this monotonous casual attire is that, ‘he doesn’t want to waste his time and energy on frivolous things like deciding what to wear each day, and he rather spend that time in building the best products and services’. I wonder why he didn’t choose to wear a grey suit or a business shirt instead. There could be many reasons for that. He may have wanted to connect to the youth, appear easy-going and carefree.
At various occasions in the past he has been criticised for his casual attire. In an investor meet some years ago, his attire was once interpreted as ‘he didn’t care much’ by analysts. Mark has been seen wearing a formal suit at occasions when he met public figures like President Barack Obama, Narendra Modi and the Chinese President Xi Jinping. He also wore a suit at the G8 summit in France in 2011.
Why did Mark choose to wear a suit and tie at the Congressional hearing?
He definitely didn’t want to come across as casual and laid back. He didn’t want to look like someone who cares less about the mistakes made by his company regarding the data privacy issues. On the contrary, he wanted to appear Responsible, Credible and Persuasive. That’s the image he wanted to project.
The clothes you wear affect:
The clothes you wear show how much you respect yourself and others as well. We communicate a lot with our clothes and it is just impossible to not communicate. One of the ways we tell people how to treat us is by the clothes we wear. You choose your clothes and so you might as well chose the right ones as per your roles, goals and the occasion. That’s exactly what Image Management helps you do.
“SO WHAT WILL YOU COMMUNICATE WITH YOUR CLOTHES TOMORROW?!”